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His work reminds me a little of Malcolm Gladwell and he even references The Tipping Point early in the book. Presentation Secrets cobtagious the World’s Best Speakers Coffee and donuts go together, etc. The Hidden Forces that Shape Behavior.
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Read more Read less. I earned a PhD in marketing from the University of Washington and my dissertation focused on innovation adoption and diffusion. Where would you like dine?
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Contagious: Why Things Catch On: Jonah Berger: 01: Books
I was jonah berger contagious pdf download enough to have worked along with Rogers on downliad of my consulting projects with a major packaged foods company. If you said advertising, think again. They are as follows: Addiction, Procrastination, and Laziness: Practical Value – Information that is useful is far more likely to be shared. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
In addition, a podcast interview with Berger posted joonah influencerinc. Is this feature helpful?
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Jonah writes to inform us of why things cntagious on. Social Currency – Being “in-the-know” on something and wanting to share it with others. The chapter on social currency describes how you can yoke your product to your customers desire to improve their image making word-of-mouth, and web, your best form of marketing.
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